Released on = December 1, 2006, 7:22 am

Press Release Author = Jane Smietana

Industry = Management

Press Release Summary = ACNielsen Trade Dimensions, publisher of a wide range of
retailer information products, today announced the release of its new 2006
Demographics USA®. The new County and ZIP editions include projections and updates
of the most trusted demographic and economic statistics on such critical business
areas as population, retail sales and establishments, merchandise lines, occupation
and industry employment, and consumer buying power.

Press Release Body = Incorporating County Level Numbers from the Newly Released 2002
Census of Retail Trade

Wilton, CT - December 1, 2006: ACNielsen Trade Dimensions, publisher of a wide
range of retailer information products, today announced the release of its new 2006
Demographics USA®. The new County and ZIP editions include projections and updates
of the most trusted demographic and economic statistics on such critical business
areas as population, retail sales and establishments, merchandise lines, occupation
and industry employment, and consumer buying power.

"With demographic-based stories making headlines, like the nation's population
hitting 300 million this year, there has never been a better time to update your
business and marketing plans with the latest, most accurate demographic projections
and figures," said Thomas Donato, Research Operations Director for ACNielsen Trade
Dimensions.

Business professionals in a wide variety of industries recognize that the 100%
verified information found in Demographics USA contributes to their overall success.
That's why they look forward each year to receiving the latest editions of these two
exceptional references:

COUNTY EDITION: The most comprehensive resource for county-level information
available - over 200 population, household, income, actual retail sales and consumer
expenditure variables for over 3,000 counties. This reference also contains data
summaries by Core Based Statistical Area (CBSA), TV Market (DMA®) and State - plus,
our exclusive Buying Power Index (BPI) and Effective Buying Income (EBI), which are
the quintessential tools to project the buying power of any market.

ZIP EDITION: Covers more ZIP Codes than the U.S. Census, providing over 50 variables
for over 40,000 ZIP Codes, and data summaries by Sectional Center, Core Based
Statistical Area (CBSA), and State. Also features EBI to help you quickly make
marketing decisions - a Demographics USA exclusive.

"These essential marketing and sales tools define the nation demographically and
economically,\" said Donato. "Demographics USA is so accurate that most of the
biggest research firms rely on it for the latest information."

Demographics USA is relied upon by research firms and media companies across the
country, as well as manufacturers, service companies, retailers, colleges, and
advertising and marketing firms. Each data-packed reference contains detailed
application information to assist various businesses.

By repeatedly contacting over 6,000 local planning agencies, as well as other public
and private sector entities, Demographics USA is able to verify every piece of data
in each of our editions. Data is gathered by Claritas from numerous public and
private sources and analyzed to produce the most accurate, updated estimate of
overall business potential. Claritas is the industry leader in applied demography
and the pre-eminent provider of small-area demographic estimates.


About ACNielsen Trade Dimensions
Trade Dimensions is owned by ACNielsen Homescan & Spectra and is a VNU business. VNU
is the world's leading marketing information provider. Trade Dimensions has over 35
years of experience and innovation in developing some of the most sophisticated,
reliable and widely-used retailer information products available. To learn more,
visit www.tradedimensions.com.


Web Site = http://www.tradedimensions.com

Contact Details = Jane Smietana
Phone : 203 563 3040
E-mail : jane_smietana@tradedimensions.com